Pop-Up Mailers –Marketing and Advertising Ideas and Promotional Products to Capture the Imagination

At Whitney Woods, we use the words “Pop-Up Mailers” to describe our range of promotional products, most of which are used in Business-to-Business direct marketing campaigns. Each product has a high degree of user-interaction, which is designed to hold the attention of your customers. The interaction might be in the form of an automatic pop-up action or it could be manual interaction. The whole point is the capture the imagination of the user for sufficient time for your advertising or marketing message to make its point and there are plenty of innovative promotional products in the range to generate many marketing and advertising ideas.

Pop-Up Mailers offer a lot of Marketing and Advertising Ideas

One of the biggest challenges faced by marketing and advertising professionals is how to present their product or service in a new, inventive and creative way. The Whitney Woods range of Pop-up Mailers offers many marketing and advertising ideas as with promotional products that grow or change or turn or it could be the elements of fun and surprise offered by the automatic pop-ups that does the trick. Either way, there is bound to be something here that will be the answer to your direct marketing problems. The best way to find out what the range is really like is to get our free box of brilliant marketing and advertising ideas. The Whitney Woods free sample pack is a must for all marketing and advertising professionals.

Interactive Promotional Products produce great results for Marketing and Advertising Promotions

Many millions of pieces of Business-to-business direct mail go straight into the bin without ever being read and this is something that direct marketing and advertising professionals should try to avoid at all costs. Every aspect of the mailing should be covered including the direct mail pack or envelope. This should look interesting and be made to stand out in the stack of business mail that arrives on your customer’s desk each morning. The contents should capture and hold your customer’s attention for as long as possible and once your marketing message has made its point, wouldn’t it be great if your mailer was passed around your customer’s office and then be kept on his desk for months. A creative professional will know how to achieve this but will no doubt welcome new, inventive marketing and advertising ideas such as those presented in our range of pop-up mailers.

The Mailing Pack Catches the Eye, the Pop-Up grabs Attention, the Pen Holder is used for Months

Take the example of a simple Whitney Woods Pop-up Cube. The mailing pack is neat, it is chunky and it creates curiosity in the mind of your customer. When the customer opens the pack, out jumps the Pop-Up Cube to create fun and surprise. Your customer will handle it over and over again and will also show it to colleagues. However, if you add holes to one surface of the cube it is transformed into a pen-holder and will sit on your customer’s desk for months – a terrific marketing and advertising idea producing an effective promotional product.