Interactive Advertising, Promotions and Marketing Products to Capture the Imagination

The major consideration when planning a B2B marketing and advertising promotion is how to make your customers take notice of your message. More often than not, your message will need the help of a first class marketing tool such as those in the Whitney Woods range of interactive advertising, promotions and marketing products. Your customer will interact with these clever marketing products over and over and certainly for long enough for your message to register. In addition, these products are rarely, if ever, thrown in the bin. They are often kept for years.

Innovative Designs from Whitney Woods make effective Advertising and Marketing Promotions

It is not just the fact that these advertising and marketing products are highly interactive that makes them so successful in Business-to-Business promotions; it is also in the imaginative ways in which they work. Fascinating movements have been created by innovative design concepts which can incorporate pictures that change and disappear or products that increase in size. Many of the movements will fit in with your sales message to become an integral part of the whole B2B advertising and marketing promotion.

Funky Wobbly Bits create Fun and Customer Interaction

One particular product features a movement that is not at all sophisticated but it is very amusing and highly interactive. We call the product “Wobbly Bits”. A die-cut shape is affixed to a picture using a small spring producing a really funny wobbly action. Each item is custom-made and cut to your requirements so the actual Wobbly Bit can be any shape that you like. We have made advertising and marketing products featuring wobbly animal heads, wobbly logos, clients’ wobbly products and even wobbly bums!

Interactive Pocket-Sized products are often kept longer than A4 literature.

Many of the Whitney Woods’ interactive advertising and marketing products owe their popularity to their size. The Foldilocks card is an example of what is known as pocket media – promotional products that fit comfortably into your pocket, purse or handbag. Our Starburst product can be made in a variety of sizes but the most popular is A6 which easily fits into a jacket pocket. Our research shows that pocket sized products are particularly successful as hand-outs at exhibitions and events as they end up in the prospect’s pocket or bag rather than in the nearest waste bin.