Flat Direct Mail Products


Prism Card – B2B Direct Mail Piece

Product Description | A promotional and publicity product which makes an excellent idea for event management is shown on this video. It is in the form of a pop-up house and the video shows it jumping out of its mailing pack.

The Prism Card makes a neat DM Piece

The Prism card arrives with your customer as a neat, flat, square card with two tabs. A big transformation takes place when the tabs are pulled. A prism pops up in the centre of the card to form a handsome display item that makes a good DM piece. Your customer will perform the action repeatedly, increasing the element of customer interaction and increasing its chances of encouraging good B2B direct mail response rates.

Display to bring high B2B Direct Mail response rates

Whilst the Prism Card looks like a display product, it has got potential as a DM piece because of the interactive pop-up mechanism. The flat profile means that it is easy and inexpensive to send via postal services, which confirms its suitability as a DM piece. Once in your customer’s hands, however, the pop-up action creates a 3D table talker or a tent card which will be displayed on your customer’s desk and will not suffer the same fate as a leaflet or flyer. It is easy to see the potential for generating good B2B direct mail response rates.

A tantalising fun DM piece

It is a given that chunky mail such as the Prism Card generates infinitely higher B2B direct mail response rates than flat marketing mail. The initial surprise that this unusual DM piece brings about, followed by the tendency to pull the tabs of the Prism Card again and again is what triggers your customer to remember you, increasing your B2B direct mail response rates, and making your marketing campaign infinitely more successful.

Specification for the Prism Card unique DM pieces

These Unique DM pieces are available in customized sizes and are dispatched as a flat and square card. Prism Cards are made of 500micron box board, and the print work is in 4 color process often having a gloss laminate finish. The unique DM pieces are available with a tailor-made envelope.