AESSEAL® is one of the world’s leading specialists in the design and manufacture of mechanical seals and support systems.

Established in 1979 AESSEAL® has 230 locations worldwide, supplies customers in 104 countries and has a global network of engineers and support specialists.

Product: Pop up cube    Use: Direct mail


AESSEAL® were looking to promote their products and services to a number of new contacts.

By creating a series of tutorial videos AESSEAL® were able to share their experience and offer information of real value to these new prospects.

“We put together 5 videos showing users how to identify potential issues in their equipment.  Spotted in time this could help them avoid major issues that might lead to lengthy downtime on machinery and expensive repairs or replacement. We were really pleased with the videos but now needed a way of promoting them to new clients.”

The information needed to:-

  • Be suitable for sending by post
  • Stand out from the moment it arrived in order to achieve the best possible open rate.
  • Offer an easy to read format
  • Engage the reader

The Pop up Cube enabled them to:-

  • Explain how the videos could be of value
  • Include a number of valuable questions that help demonstrate this
  • Create a fun ‘dice’ design in keeping with their theme of ‘chance’
  • Advertise how to access the 5 free tutorial videos

Product Information

75mm Pop Up Cube

Litho printed 4 colour process

Matt Laminated

500 micron box board




The cubes were being sent to new prospects, people who may not have been familiar with the services and skills AESSEAL had to offer.

“We wanted to really get people’s attention and were looking for an eye catching format to promote the skills and services we have to offer.  Our promotion talked about ‘reliability’ and ‘not leaving things to chance’ so the pop up cube designed as a dice was great.”

The pop up mechanism definitely helped the promotion stand out from the moment it was delivered. In addition, as the free-standing 3D shape made it ideal for the recipient to sit on their desk as a handy reminder of AESSEAL® and all they had to offer.