Terrific News for Card Making, Scrapbooking and Rubber Stamping Crafters


For years people have asked us, “Why do you not sell these automatic rubber band pop-ups to the cards shops?” It’s not that it hasn’t been tried. It has but the would-be publishers have never thought through the full implications of trying to bring the product to the public. The simple fact is that the product wouldn’t be viable for the commercial greetings market but not because of cost. It is more a matter of logistics and the problem is caused by the most important component – the rubber band.


You see, rubber bands begin to lose their elasticity if stored at full stretch for a long period of time. In a 3-D pop-up, the rubber band is at full stretch when the product is compressed. The longer it is stored flat, the weaker the rubber band gets. If these products were produced for the high street or the mall, they would potentially have been compressed for months. The result would be that the rubber band would become weak and the product would no longer have a “pop”. Instead it would sort of wake up in a lazy fashion, erecting itself over a period of several minutes. However, if you make the product yourself, the pop-up action will be nice and fresh just as they are when we make them in our factory, ready to be mailed out within days of assembly.


However, we have found a compromise. We know how to bring the product into the public domain whilst keeping the pop-up action good and fresh and that is great news for one group in particular. This is the news that the card making and scrapbooking public have been waiting for. In early 2009, Whitney Woods will open a retail site featuring brand new pop-up craft supplies. Now all of you scrapbookers, card makers and stampers worldwide can make automatic pop-up products in your own style. Our range has previously been available only as business-to-business marketing products but now we feel that it is time for all of you highly skilled card making and scrapbooking crafters to be given a chance to show how much you can improve on the efforts of the ad agencies. These new craft supplies will be available only from Whitney Woods. You will not find them on any other website.