Let’s Get Physical – With Entertaining Direct Mail Pieces
Think direct mail is dead? According to Royal Mail, after receiving a direct mail item, 92% of consumers are driven to online activity, 87% are influenced to make online purchases and 54% engage in social media. This is why entertaining direct mail pieces should still play a major role in your marketing campaigns. Digital cannot do the whole job on it’s own.
Tickle the senses of your audience with a physical direct mail piece that is full of surprise and entertainment and you encourage them to visit your on-line presence. A Jumpinjax comes up trumps for creating the perfect memorable experience but we have an emporium of direct mail ideas. The key factors are to make your direct mail piece appealing and make sure that interaction is required. It’s also a great idea to add a call to action to drive consumers towards your online formats.
Direct mail has become an essential form of communication again and is performing well. You do, however need an appealing and unusual direct mail piece – a simple letter or postcard is not enough. Something like the Jumpinjax – this is a pop up mailer with phenomenal potential. Four small cubes are tucked away inside but as soon as the outer sleeve is released they spring out one after another.
These two ladies agree with me too:
“Very helpful, fantastic quality products and great feedback from our customer. I loved the huge selection of samples that Whitney Woods sent in the post originally too – it meant I had a large selection of choices and the options are endless!”