Never Underestimate Direct Mail – Powerful and Effective
Digital marketing is quick and cheap but doesn’t have the power of direct mail. Direct mail has never been as important as it is now and here are a few tips for how to get the best results:
Getting Past the Gatekeeper
The way to ensure that your direct mail piece reaches your intended target audience is with a chunky mailing wrap or box. Standing out from the rest of the envelopes and packages a boldly printed mailing box rises to the top if the pile and is never dismissed as “junk”.
Creating a Memorable Impact
Designing a mailing piece with a surprise feature creates a memorable impact and gets your message across immediately. Here at Whitney Woods we have numerous formats with elements of amusement. We have so many versions to inspire you for direct mail ideas – pop up features, extending cards, folded ideas and even hidden messages – all commanding audience participation.
Accurate Mailing and Prompt Delivery
When investing in your customised mail products you need to know that they reach their destination in pristine condition and when you require. We can even handle that for you – we can clean your data, pack your direct mail items and post for you.
Digital marketing has its place, however never dismiss the power of a direct mail campaign to gain maximum attention and increase response rates too. Our experienced team are a friendly bunch and they are always willing to offer advice and assistance to make sure you choose the right product for your ultimate aim.
“It is always a pleasure to work with Whitney Woods! Very quick service, great turn around time, excellent Jumpinjax product!” Barbara Bengyel, Biotech Marketing Expert and Marketing Manager at TTP Labtech