Uni@Work by Coventry University College

Uni@Work is a revolutionary concept in higher education offered by Coventry University College.

The Uni@Work programme delivers high quality Higher Education completely in the workplace. Learning is by a blend of face-to-face, online and self-directed study. Individual learning styles and needs are catered for. There are no examinations as learning is assessed by a range of different methods.

The programme offers:

For businesses – a cost-effective way to build the skills of their employees, with courses tailored to the individual culture of each organisation

For employees – knowledge, skills and confidence to progress their careers backed by their new qualifications. Learning is related to their own jobs, and they are able to apply what they learn straight away, providing an immediate return on their employers’ investment.


Product: Foldilocks    Use: Marketing collateral for events and meetings with prospective clients.


Uni@Work is a new programme which has a B2B focus – different from Coventry University College’s student audience. We were creating a range of collateral to support the newly created Uni@Work brand, and had a need for unusual, compact hand-outs.

“Our first event was aimed at legal businesses, to promote the Chartered Institute of Legal Executives (CILEx) approved courses offered by both Coventry University College and Uni@Work. While our team would be able to discuss the benefits and details of the programmes at the event we knew many attendees wouldn’t sign up there and then. With this in mind we felt it was also very important we have some ‘easy to digest’ that information our visitors could take away and review.”

The information needed to:

  • Be easy for staff members to carry and distribute
  • Be in a neat and compact format for visitors to keep
  • Offer enough space to display lots of important information about the Uni@Work programme

Foldilocks enabled them to:

  • Share key information effectively
  • Explain the Uni@Work programme simply
  • Detail the courses and qualifications available through the programme
  • Include vital contact information for businesses

Product Information

Credit card with 6 inner panels – open size 83mm x 405mm
Litho printed 4 colour process
350gsm silk art board
Optional gloss/matt lamination, spot UV varnish, other special finishes
Minimum order quantity 250 units

Coventry College Foldilocks


“Working with Whitney Woods to produce a Foldilocks in time for our first event was trouble-free.  Sharon guided us through the order and proofing process and our Foldilocks arrived in good time for our first event. They look great, and we have had good feedback from customers and colleagues. The format of these mini brochures makes an ideal hand-out for events and meetings.”