Creditsafe is the world’s most used provider of company credit reports and maintains the largest owned database with over 230 million companies worldwide. Over 90,000 subscription customers from across the globe have joined our revolution by using Creditsafe to make better business decisions every day.
Creditsafe were looking for an engaging direct mail product to promote their existing products and services to new clients.
“We wanted to demonstrate to potential customers how Creditsafe could help their business and how easy it was to work with us. Knowing first impressions count, we looked for a direct mail piece that could create an impact and looked impressive.”
As well as detailing the products and services they offered, Creditsafe understood the value of referrals and recommendations in the buying process. With this in mind they felt it was important to incorporate client testimonials as part of their marketing message and included a number of quotes from past clients. Presenting all this information in a clear and easy to read format would be key to the promotions success. After coming across the Flicker Card with its interactive internal pages, they felt it was the perfect format for their upcoming direct mail campaign.
“The Flicker came with its own mailing wrap which we could design to tie in with the rest of our promotion. This added to the quality feel of the promotion and created intrigue for the recipients. Once opened, the ‘self turning’ pages were perfect for detailing bite-size chunks of information and encouraged the recipient to read on”
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“We were thrilled with the end product which had a real quality feel and put our message across perfectly.
We definitely achieved our aim of creating an engaging direct mail promotion.”