Let’s Get Physical – With Entertaining Direct Mail Pieces

Think direct mail is dead? According to Royal Mail, after receiving a direct mail item, 92% of consumers are driven to online activity, 87% are influenced to make online purchases and 54% engage in social media.  This is why entertaining direct mail pieces should still play a major role in your marketing campaigns. Digital cannot do the whole job on it’s own.

Tickle the senses of your audience with a physical direct mail piece that is full of surprise and entertainment and you encourage them to visit your on-line presence. A Jumpinjax comes up trumps for creating the perfect memorable experience but we have an emporium of direct mail ideas. The key factors are to make your direct mail piece appealing  and make sure that interaction is required. It’s also a great idea to add a call to action to drive consumers towards your online formats.

Direct mail has become an essential form of communication again and is performing well. You do, however need an appealing and unusual direct mail piece – a simple letter or postcard is not enough.   Something like the Jumpinjax – this is a pop up mailer with phenomenal potential. Four small cubes are tucked away inside but as soon as the outer sleeve is released they spring out one after another.

Jumpinjax direct mail for myHermes

Let’s Get Physical with a Jumpinjax – Entertaining Direct Mail Piece

These two ladies agree with me too:

“It is always a pleasure to work with Whitney Woods! Very quick service, great turn around time, excellent Jumpinjax product!”
 Barbara Bengyel, Biotech Marketing Expert and Marketing Manager at TTP Labtech

“Very helpful, fantastic quality products and great feedback from our customer. I loved the huge selection of samples that Whitney Woods sent in the post originally too – it meant I had a large selection of choices and the options are endless!”

Beth Tomlins, Marketing Assistant, Bechtle Direct Ltd
Why not contact the team here for more direct mail pieces and ideas? You can call us, e-mail us or chat on-line during UK office hours too
More information is also available here: popupmailers