Tourism Marketing and Visitor Guides to Make an Impression
Whatever you have to offer tourists, a venue, an attraction or accommodation you need tourism marketing products that make an impression, enhance the visit and encourage another visit in the future. Visitor guides need to hold the vital information but also need to be interesting and novel and in line with current trends they need to be easily carried – less is more.
Foldilocks – Concertina Folded Pocket Brochure
A firm favourite of mine for tourism marketing is the Foldilocks Card tourist leaflet; this comes in either credit card size or A7 and is so versatile for tourism marketing opportunities. This pocket-sized format lends itself perfectly to venue guides, information mini brochures, visitor guides and in-room information booklets for hotels and inns. The panels carry your print on both sides and are perforated which gives you the opportunity to design yours with a tear-off coup-on for discount admission or vouchers for a future visit or to refer a friend.
Add a Touch Of Glamour
The Starburst formats destination marketing products are mini booklets with a touch of glamour and flair. Visitor Guides and venue information booklets often require a printed map and the Starburst format is ideal for such purpose. The folded insert opens up like a flower coming into bloom to reveal the printed promotional map or information and is very pleasing to the eye. User-friendly and easy to carry are the two main components for successful tourism marketing formats and the Starburst design ticks both boxes.
Carry Me – Keep Me Card
The Carry and Keep Card is another favourite of mine; this is an A7 tourism marketing format with hard-wearing outer covers and opening up to reveal a huge A3 inner sheet packed with information. Visitor guides need to make an impression and be kept for future reference or shared with others and the name says it all – carry me and keep me is the perfect name for this product.
More pocket-sized tourism marketing ideas can be viewed at popupmailers